Launching September 2026 – Register your Interest
A certification celebrating British land, British ingredients & British craftsmanship
The Rooted in Britain Badge is a certification created by Live Beyond the Label to recognise
– the people – farms – businesses –
who are genuinely connected to Britain through their
– ingredients – materials – land – values –
It is a trust marker, a symbol that a product’s story begins with
– British soil – British hands – British heritage –
“Where clarity meets choice”
What the Badge Represents
The badge is awarded to farmers, growers, producers, makers, and independent brands who demonstrate
British Origin
ingredients, materials or production rooted in Britain
Transparency
clear sourcing, honest processes, traceable supply chains
Ethical Values
responsible farming, making or production
Craftmanship
skills, heritage & quality connected to British identity
It is not a marketing gimmick.
It is a certification that stands for
Provenance, Honesty & Connection to British land.
Why have a Badge?
It builds consumer trust
Consumers increasingly want to know where their food, materials and products come from. The badge gives them instant clarity.
It supports the whole British supply chain
From farmers and growers to makers and brands, the badge highlights every stage of British production.
It includes visibility & recognition
Certified members are featured in the Rooted in Britain Directory.
It strengthens your brand story
Whether you grow, produce, craft or create, the badge reinforces your connection to British land and values.
It’s accessible for small businesses
£55/year keeps certification affordable for micro‑brands, farms and rural enterprises.
Who Can Apply
The badge is open to
– Farmers & growers
– Food & drink producers
– Makers & craftspeople
– Independent brands
– Rural & local enterprises
If your work is rooted in Britain, you can be certified.
How the Badge Can Be Used
Certified members can display the badge across their business
On Packaging – Front or back labels, product sleeves, jars, bottles, boxes.
On Websites – Homepages, product pages, footers, “About” sections.
On Social Media – Profile bios, posts, reels, campaign graphics.
In Retail Spaces – Shelf talkers, signage, market stalls, pop‑up banners.
On Printed Materials – Brochures, menus, farm shop signage, craft fair displays.
Pricing Structure
Standalone Certification
£55/year For farmers, growers, producers, makers & independent brands.
Add‑On Certification
£35/year For businesses already purchasing
The British Rooted Package (from £195)
The Monthly Subscription (£45/month)
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